Submit News to AARP

Submitting news stories to large organizations like AARP can seem daunting, but understanding the process can significantly ease your journey. AARP, known for its focus on issues important to older adults, has several platforms where stories can be published, including AARP The Magazine, AARP Bulletin, and their online presence. This article will explore the steps to submit news stories to AARP, provide valuable tips for crafting your pitch, and address common misconceptions.

Understanding AARP’s Editorial Needs

Audience

Before submitting, it’s vital to know the audience AARP caters to. AARP primarily targets people aged 50 and above, focusing on topics related to health, finance, leisure, technology, and social security. Stories need to reflect interests or issues concerning this demographic to be considered for publication.

Content Type

AARP is interested in a range of content types including:

• Features: In-depth articles covering current events, health, finance, retirement, etc.
• Personal Essays: First-person narratives that discuss life experiences resonating with the older adult population.
• News Reports: Timely pieces about significant events affecting the 50+ community.
• AV Content: Innovative content involving videos or interactive media can also find a place on their digital platforms.

Preparing Your Submission

Research and Tailor Your Pitch

1. Review Existing Content: Understand the tone and style of AARP’s publications. This gives insight into what has been previously published and helps in tailoring your story to fill existing gaps or build on ongoing discussions.

2. Select the Right Platform: Decide whether your story fits AARP The Magazine, AARP Bulletin, or their digital offerings based on content type and focus. For instance, personal essays are more suitable for the magazine, while news reports might find a better fit in the Bulletin.

3. Develop a Strong Story: Ensure your story is compelling, impactful, and relevant to the AARP audience. Incorporate facts, statistics, and real-life examples to provide depth and authenticity.

Writing Your Pitch

Crafting an effective pitch is crucial:

• Conciseness: Keep your pitch brief yet informative. Highlight the essence of your story and why it matters to the 50+ audience.
• Objective: Discuss the impact of your story, focusing on its relevance and potential engagement with readers.
• Credentials: Briefly mention any relevant background that enhances your credibility, such as previous publications, expertise, or personal connection to the story.

Submission Process

Steps to Submit

Follow these step-by-step instructions to submit your story:

1. Gather Contact Information: Identify the appropriate editors for each platform by visiting AARP’s official website or media kit. Look for submission guidelines under the "Contact Us" section.

2. Format Your Submission:

   • Ensure your manuscript is double-spaced and formatted according to the guidelines of the chosen platform.
   • Include a cover letter with your pitch and a brief bio.

3. Send Your Email: Compose a concise email including:

   • A clear subject line indicating your submission type.
   • The body containing your pitch and any necessary attachments.
   • Conclude with a gracious note and your contact information.

4. Follow-Up: If you haven’t heard back after a reasonable period, send a polite follow-up email inquiring about the status of your submission.

Submission Table

Common Mistakes to Avoid

1. Ignoring Guidelines: Ensure you adhere to AARP’s submission guidelines. Failure to comply could result in an automatic rejection.

2. Vague Pitches: Avoid generic pitches. Clearly outline the angle and significance of your story.

3. Overlooking the Audience: Always remember AARP’s target audience. Stories should cater to and appeal to the interests and needs of individuals aged 50+.

4. Lack of Follow-Up: If your story hasn’t been addressed, it is essential to follow up politely—this can often lead to editors revisiting your submission.

Frequently Asked Questions

What topics are AARP editors most interested in?

AARP places significant attention on topics such as healthcare innovation, retirement planning, advocacy for seniors, travel for older adults, and technological advancements applicable to the aging population.

Can I submit a story idea instead of a completed manuscript?

Yes, AARP frequently accepts story ideas, particularly if you are establishing yourself as a trusted contributor. Ensure the idea is well-outlined, highlighting why it is pertinent and compelling.

How long should I wait before following up on my submission?

Typically, allow 4-6 weeks before following up. Patience is appreciated due to the high volume of submissions received by AARP.

Can I submit to multiple AARP platforms simultaneously?

It’s best to tailor your submission to one specific platform. If interested in cross-publication, mention this in your pitch and await guidance from the editors.

Enhancing Your Submission Process

Leveraging External Resources

Utilize industry resources and platforms like "The Writer’s Market" or forums for freelance writers to gather additional tips and experiences from writers who have successfully published with AARP.

Keywords for Successful SEO

Integrating keywords naturally into your submissions or pitches can enhance visibility. Consider words like "Boomers", "senior advocacy", and "50+ lifestyle trends" as these align with AARP’s SEO strategy.

Submitting news stories to AARP requires diligence, understanding of the audience, and a well-prepared pitch. By following the guidelines outlined, your chances of contributing meaningful stories to this impactful platform will significantly increase. Explore AARP's content to learn more about what resonates with their readership and get started on your submission today!